June 1, 2024

Understanding Where Puerto Rico Is Located

Filed under: Public Relations — Admin @ 3:35 pm

Geographical Location of Puerto Rico

The significance of geography in our daily existence has been widely acknowledged. We are, to a large extent, defined by our geographical location. Acknowledging that, today we shed light on the geographical location of a beautiful Caribbean island, Puerto Rico. With its tropical climate, picturesque scenery, and vibrant culture, Puerto Rico guarantees to be a delight to any visitor.

Puerto Rico, officially Known as the Commonwealth of Puerto Rico, is an unincorporated territory of the United States. It is located in the Northeast Caribbean Sea, approximately 1,000 miles southeast of Miami, Florida. Puerto Rico, which means “rich port” in Spanish, is an archipelago that includes the main island of Puerto Rico and a number of smaller islands.

The Atlantic Ocean borders Puerto Rico on the north and the Caribbean Sea on the south. On the west, Puerto Rico is separated from the Dominican Republic by the Mona Passage, while the Virgin Islands lie to the east. The geographical coordinates of Puerto Rico are approximately 18.2 degrees north latitude and 66.6 degrees west longitude.

Now known for its beautifully preserved nature and historic architecture, from the radiant beaches of San Juan, the picturesque mountains of the Cordillera Central, to the prehistoric ecosystems of El Yunque Rainforest, there is a little something for everyone.

Connection with PR Agency Australia

Given its unique geographical location and cultural heritage, Puerto Rico has become a hotspot for international travelers and businesses alike. This has further led to an increase in Australia’s PR sector’s interest in the island, manifesting a reciprocal relationship between the two regions.

One such example of this growing engagement is evident in its involvement with Australia’s PR companies. The work by PR agency Australia in Puerto Rico, for instance, signifies a global market understanding and an appreciation for diverse cultures. It also reflects their commitment to extend their reach to different parts of the world.

Regardless of it being a remotely located island, PR agency Australia has managed to carve out a significant presence in Puerto Rico. Their involvement ranges from media management for local events to building an international brand image for Puerto Rican businesses.

This has helped bridge the gap between the Caribbean and Australasia, providing an important platform for cultural exchange and mutual growth. The involvement of PR agency Australia in Puerto Rico indicates the agency’s international reach and its efforts to commend and promote the diversity that our planet holds.

In conclusion, not only are the geographical intricacies of Puerto Rico fascinating and beautiful, but they are also increasingly connected with the rest of the world, thanks to entities like PR agency Australia. Therefore, irrespective of where we are in the world, recognizing and appreciating the geographical and cultural importance of regions like Puerto Rico is instrumental in fostering global unity and mutual respect.

November 11, 2023

Authenticity In The Face Of Crisis: Business Communication Skills

Filed under: Public Relations — Admin @ 3:37 pm

Submitted by: Terry Gault

Management Communication

In the event of a crisis or a disaster, and if you happen to be the manager of a company facing that crisis or disaster, it s best to be mentally prepared. Crises can happen any time. Just like they can in our personal lives. And like our own individual preparedness for disaster, a good manager should be prepared to handle an internal or external crisis effectively. To help counter the bad taste a mistake or disaster may leave in the mouths of clients, the best approach for dealing with the situation is to explain things calmly and with authenticity.

When a mine owned by Murray Energy Corporation collapsed, CEO Robert Murray rushed to a private jet to the scene as soon as he heard of the collapse, appearing at the disaster within hours. He took command of the rescue operation. He provided the media with constant updates. He responded to the crisis with excellent textbook public relations. The presence of the concerned CEO at the scene has been crucial ever since the Valdez , Alaska oil spill in1989 one of history s worst environmental disasters — when Exxon s CEO took far too long to appear on the scene, thereby intensifying public anger at the company.

So Murray was ahead of the game and ready for the next step when he appeared at the site of the mine collapse. But soon after, his crisis communication broke down. He denounced the media and blamed union organizers for suggesting that the dangerous practice of “retreat mining” had led to the collapse. He erroneously blamed an earthquake (tremors actually caused by the mine collapse) and blasted environmentalists for their crusade against global warming, calling it an affront to the coal industry and to the American economy. Suddenly, although he was physically there, he didn t appear “there” for the trapped miners or their families. Then, after three rescuers were killed in a cave-in, he seemingly disappeared from the scene altogether.

Despite all these negatives, Murray s actions were noted in a positive vein by one writer who described his candor and refreshing authenticity. In Shades of Gray, a public relations blog by David Murray (no relation), he writes that “Despite [ Murray s] occasional moments of near-insanity, I suspect he s better liked by the general public than he would be if he d gone by the crisis communication book.” Because of his authentic approach.

The Murray example shows that, in times of crisis, spokespeople (especially CEOs) should trust in the redeeming power of honesty and authenticity in the actions they take. The public will immediately empathize with the leader who bravely steps up and takes charge at the scene of a disaster. Those waiting for action and a solution will feel cared for and relieved. Forgiveness for the leader s other faults will come naturally and readily toward that person as long as they feel the spokesperson is being truthful.

Mistakes can be made, but can also be recovered from, especially if they re honest ones. But once credibility comes into question, once authority is compromised, there s a steep climb uphill before we re able to regain people s trust. Stumble and fall but be real. Tell the truth, at least the way you see it. Even if you re wrong, at least it s your opinion, and people will be able to feel your authenticity and understand your good intentions. Truly confident people (who know themselves and are willing to be seen as vulnerable and imperfect) project a rock-solid belief in themselves. “Yes, I made a mistake in this case but I still believe in myself.” So then others will believe in you, too.

You can t force authenticity, especially in the corporate world, according to Don Tapscott, author of The Naked Corporation, a book about corporate transparency. Given the public s distrust of corporations today, it s more important than ever for CEOs in particular to operate authentically when facing a crisis. It s pretty easy to see through a flimflam spokesperson one with the gift of gab but lacking sincerity. Tapscott explains through several examples how corporate flimflam is not the way to go: Diebold, for one, insisting its voting machines were unhackable until someone posted a video of himself rigging a mock election on them; Microsoft, for another, offering to pay people to improve on the company s Wikipedia entry. And more.

In today s electronic age, it s more of a challenge for corporations or for anyone to get away with something. Don t even try. Be authentic. Authenticity is the only way to operate in today s world, particularly in a critical situation. Face a crisis or a disaster by revealing yourself through both confidence and vulnerability. The willingness to be up-front, to be vulnerable, to show your warts can go a long way toward showing that you mean it that you re facing the situation in an authentic way, and ultimately inspiring trust.

About the Author: Terry Gault trains and coaches business professionals in the art of communication and presentation through our experiential methodology. Since 1990, The Henderson Group has helped Fortune 500 companies worldwide improve employee productivity and business results through the development of communication skills. You can find us online at



Permanent Link:

August 5, 2021

Is Your Business Giving The Right Impression On Social Media?}

Filed under: Public Relations — Admin @ 3:51 pm

Submitted by: David Johnnathan

Social media is one of the best ways to promote any business. This article explores how you can achieve more and find new customers and much success by properly using these powerful promotional channels.

Does your business have a Facebook page? Do you have a Twitter account? Are you out there on LinkedIn, making connections with other like-minded business people?

If the answers to all these questions are no, or you have profiles on these sites but little else, you may need assistance with your social marketing efforts. Social media sites such as the ones mentioned above are a great way to get in touch with your customers and to attract the attention of new ones. You only have to look at a few of the most successful profiles of companies on Twitter and Facebook to see the truth in this.


With hundreds or even thousands of followers on a social media site you have to be able to maintain your profile and ensure you give a good impression. People may decide to do business with you on the strength of what they see there. Alternatively they may decide to go to the competition if you dont provide them with what they need.

Unfortunately many people find social media confusing. Its fine all the while they use it for personal reasons, but when it comes to promoting a company it can get very complex indeed. Where do you start? How do you build an audience? How can you determine whether you are able to build sales from your efforts?

Its no wonder many business owners and website owners are turning to a social media marketing service to assist them. If you want to do everything on your own there is a learning curve to master and it can be quite steep. In fact you may find that curve takes over the rest of your working hours, and that leaves your business essentially without a rudder while you figure everything out. There is also the fact that social media tends to change quickly, and if you dont keep up with it you could find yourself falling behind the achievements of the competition.

Thats why it makes sense to consider hiring someone to handle this element of your business for you. If you find and hire an expert in the field of social media and how to market businesses there, you should get much better results than you would if you were to tackle it on your own. This also frees up more time for you to spend doing other things. It means you can assess your goals for the future and perhaps end up bringing in more profits as well.

In the end you may find this is the best way to achieve more on any social media site you choose. When you want your business to succeed, you need a strong social media presence and this is a great way to get one.

About the Author: If you want to create good brand awareness and brand outreach, social media marketing is one of the best methods you should adopt. It also helps in targeting the right audience more effectively and is also a good source of traffic as well. Find out more reasons to contact a social media marketing agency for brand building here.Visit for more :


Permanent Link:}

July 19, 2018

Evaluating Office Spaces And Meeting Rooms In Urbana, Il

Filed under: Public Relations — @ 1:21 am

byAlma Abell

Illinois offers brilliant selections for start-up companies. Among these selections are prime locations. These locations place the business more accessible to their target audience. As owners evaluate properties, they discover what locations are populated more heavily by this audience. The information helps them to choose the best rental space for their company.

Accessing Real Opportunities


The right location helps a start-up company to find immediate success. Businesses utilize leased office spaces to test these ventures. This could help them to gauge the public’s response to the company, services, and products.

Overall, it prevents the business from losing money. The lease requires them to remain in the space for a short duration only. If the start-up company is unsuccessful, the company pulls the plug without suffering financially.

Evaluating Office Spaces

A leasing agent helps businesses find the best offices for their start-ups. They present them with all vacancies. The owner chooses the most appropriate offices for the start-up venture. The location of the buildings reflects the areas in which their target demographic lives.

Owners could need more offices that are close together. However, in some instances, the offices are on different floors. Short-term leases help them to acquire closer offices when they become available. The leasing agent provides them with this information as needed.

Holding Meetings for Their Business

All serviced offices provide tenants with access to meeting rooms in Urbana IL. These spaces allow them to set up conferences and events. They could utilize these options for product releases or investment meetings. Each meeting room is designed to accommodate a varying number of occupants. The schedule for these rooms is available to all tenants. They have immediate access in the building. They may also access the schedule online.

Illinois business owners have the opportunity to branch out when renting serviced offices. These accommodations allow them to gauge the public’s response to their latest venture. With these rented offices, they gain access to meeting rooms in Urbana IL. The total opportunity helps the company and investors to make choices for company growth. To begin this process, Visit us for more information.

April 19, 2018

Revealed How To Bypass Craigslist Phone Verification}

Filed under: Public Relations — @ 1:25 am

Submitted by: Creztor Tessel

Are you looking for information on how to bypass Craigslist phone verification? Phone verified accounts, or PVA, are now required in all of the services section and depending on the kind of IP you are using possibly every other section on Craigslist. The need for phone verified accounts is currently only limited to North America. This is because Craigslist USA is the main Craigslist classified site that gets the most amount of traffic. For anyone wanting to boost their business it makes sense that they should be posting on Craigslist USA to tap into this potential flood of traffic. The obvious question is how can you bypass phone verification? Is it even possible to get around the need for PVA or is it a complete waste of time?

In order to understand what you can do to bypass the need for PVA, you really need to first have a solid understanding of where and why verified accounts are required. Phone verified accounts are by default required in the services section. There is absolutely nothing you can do to bypass the need for PVA in this area. The services section is the only place small businesses are allowed to place ads on Craigslist. A quick look through this section will reveal that 99.9% of the ads are indeed business related and this is where you should be posting if you are a business or service provider. However, it is impossible to post in the services section without using an account that you have created and verified using a phone number. For anyone looking to bypass the need for PVA but wants to post in services, there is nothing you can do. Your only solution is to use PVA for Craigslist.


Is there no way that phone verification can be bypassed? Yes and no. Beside the services section, every other section on Craigslist can require a PVA and can also not require one. How does Craigslist make the decision if you need or don’t need a PVA in order to post? Craigslist determines if you need a PVA from your IP and nothing more. Everytime you post an ad on Craigslist the IP you used is logged. The more ads you post the more times that IP is logged. This eventually leads to flagging or blacklisting. Some IPs are flagged and when this happens the only way you can continue to post is by using phone verified accounts, even if you aren’t posting in the services section. The way to bypass this form of verification is to get fresh IPs. Fresh IPs are any IPs that aren’t already in the Craigslist flagged IP system.

Bypassing phone verification on Craigslist isn’t as simple as some would like. If you post in the services section then there is nothing you can do to bypass it and you will need to get phone verified or pva for Craigslist to place ads. If you post in other sections then the best thing you can do is try and get fresh IPs that aren’t already flagged.

About the Author: Buy quality phone numbers for your

Craigslist PVA

and make your own

Craigslist phone verified accounts

for the best quality around. Make your own

PVA for Craigslist



Permanent Link:}

April 6, 2018

Advantages And Disadvantages Of Wireless Security Cameras

Filed under: Public Relations — @ 1:24 am

By Steve Strong

You know the myriad of activities that go on in a large metropolis. People go to offices to take care of business, shop owners try to sell their wares, students go to attend classes, and drivers maneuver the cars and trucks aroundsuch a lively bunch of activities.

Unfortunately, a less-than-pleasant activity also strives in the citycrime. Every city has its share of lawbreakers that disrupt its peace and harmony. Crime can range from simple violations, such as illegal parking and speeding, to really serious ones, such as, murder. To combat them, each city dispatches law enforcers. Law enforcement uses the latest in weaponry, technology, and techniques in catching and apprehending criminals.

However, in most cities, the officers of the law are usually outnumbered. To make up for the disadvantage, they resort to surveillance cameras to monitor public areas. Surveillance cameras alert operators to areas where violations of the law occur, allowing them to dispatch police officers more quickly. Also the images caught on tape can be used as evidence if the criminal does manage to get away.

New types of surveillance camera are in use now in many cities. These are called wireless security cameras. As the name implies, these cameras are not connected by any wires. Standard cameras are connected to a central monitoring system via cables.


These wireless gadgets are gaining popularity. In fact, police units are installing them on several areas in the city. Too, government agencies, businesses, and private citizens are also using them.

The main advantage of a wireless system is that these systems are not limited by cables. That means they can be placed anywhere without much concern about the placement of cables. The signal is carried via a broadcast signal, which can also be accessed through the Internet if permission is approved.

Wireless systems generally use a five-to-one compression ratio. Higher compression rates are also available so that the images would be DVD quality. The downside of this high compression rate is that the hard-disk space of wireless cameras are filled faster than with a cable-fed camera. Wireless systems can time stamp the images.

Furthermore, more advanced wireless security cameras can alert operators by sending them an e-mail if an unusual activity is detected.

There are also disadvantages to the usage of wireless security cameras. For example, digital video recorders can sometimes pick up the signals from these cameras, threatening the security of the images. Also, if one knows the proper frequency, the signals can be jammed. Jamming a transmission means scrambling or blocking the signal so that it does not register properly in the monitors. Jamming a police transmission is a crime and is dealt with severely.

Also, they are not appropriate for long-term surveillance. Thats because transmitting the signal requires a larger-than-usual amount of power, draining the battery power more quickly than their wired counterparts. Also, if they are not stored properly, they can be stolen with ease; there arent any wires that are attached to them which helps secure these gadgets to their mounts or posts.

About the Author: Steve Strong’s is an employee with Sun Security a leading supplier of

Dome Security Cameras


Wireless Security Camera Systems


8 Channel DVR Security Cards



Permanent Link:

February 21, 2018

The Future Of Humans In Contact Centres, By Puzzel}

Filed under: Public Relations — @ 2:43 am

The future of humans in contact centres, by Puzzel



London, UK, October 03, 2017 – Robots, bots, chat bots, intelligent or virtual assistants are just very sophisticated forms of self-service and we all know that self-service is here to stay. The younger generation, in particular, is quick to embrace a self-serve environment and typically find virtual agents entertaining and interesting. So where does that leave humans in contact centres?

It’s everywhere

Look around you, every kind of robot is out there. Amazon’s Echo and Google’s Alexa are in competition to prove who is smartest and are both voice-enabled wireless speakers, which can answer questions, play music, control smart home devices and even read the news. It is all about low effort and similar devices are proving to be extremely popular. Coming back to UK shores, Enfield Council has used Amelia to transform its cost to serve. New knowledge can be automatically captured and categorised whenever Amelia has to escalate unresolved enquiries to live assistance. It’s fair to say robots have carved out a great opportunity for contact centres to reduce live assistance of inbound volumes leading to huge savings in time and support costs.

Fortunately, cloud-based contact centre solutions are rapidly catching up by bringing together the latest developments in automation, self-service, intelligent routing and integration on a single platform to deliver a truly modern customer experience.

As the next step in the evolution of self-service, robots are becoming an important part of today’s multi-channel contact centre environment, but will they ever take over completely? They certainly have their fair share of good points but much depends on the needs of your customers and on your organisational set-up. Here we present both sides of the argument:


24/7 access customers can ask questions at 2am and get an immediate answer without waiting for the contact centre to open at 9am


Your own virtual butler – the truth is that robots and intelligent assistants are fast revolutionising the mundane tasks in our daily lives. They are rather like having your own virtual butler. They can order lunch, a taxi, set up meetings, shop and book flights and in the same way removed routine enquiries from contact centres.

Real-world business benefits – some industries, such as insurance, are experimenting with conversational personal assistants to automate claims management. Today’s contact centre solutions, offering superior automation, advanced self-service and intelligent routing capabilities are making it all a reality. At the same time, they have the power to boost productivity whilst reducing the need for additional headcount, always an attractive business proposition.

Capture the hearts, minds and purse strings of the younger generation – as technology advances, so too does its application and popularity, especially among the tech-savvy younger generation. A well-designed virtual agent can feel like a real live agent. Given a face and even a name, they boost the customer experience and strengthen brand loyalty. When it comes to attracting tomorrow’s potential big-spenders, robots are a smart move.

Effective on boarding tool new and training agents can hit the ground running because they have instant access to accurate information they can use to answer customers enquiries all courtesy of artificial intelligence or machine-to-machine learning.


Image virtual agents can appear a little trite, especially in B2B industries where customers often expect a more formal, conventional approach to branding and customer interaction, they can be cause for irritation or a complete turn-off for older customers.

There will always be a need for the human touch – which even the most sophisticated advances in technology can never provide. This is especially true of organisations with a higher than average mix of complex enquiries on emotional subjects such as housing or health. Some sectors might wish to consider retaining more human advisors to accommodate their customers’ specific needs and conduct sensitive conversations

Risk alienating an older, faithful generation – the same applies to servicing the communications preferences of certain customer demographics, particularly the less technology-confident older generation. From a business perspective, it doesn’t make sense to dismiss the spending power of the silver pound let alone alienate a huge section of many companies’ loyal customer base.

The best of both worlds

Success lies in being all things to all people. Using the latest multichannel cloud contact solutions means advisors have the ability to handle enquiries from all channels. Clever integration with major customer relationship management (CRM) applications such as Salesforce and Microsoft Dynamics enable personalised enquiry handling and queue prioritisation. Giving advisors the right tools to handle customers based on their own judgement improves customer loyalty and delivers the quality of service that all customers deserve and expect.

Ultimately, contact centre leaders should blend the benefits of self-service and virtual agents with the human touch to meet the needs of customers, advisors and the overall business.

Thomas Rodseth is VP of Product & Marketing at Puzzel

Press Contact:

Mary Phillips

PR Artistry

Chiltern House 45 Station Road Henley-on-Thames OXON RG9 1AT

44 1491 845553

Article Source:}